That's
me... floating down the Susquehana River. |
This
website is
authored by me – Liv
Montgomery. I’m the
founder of Hamilton Montgomery Enterprises, a would-be
multi-national conglomerate
that I started on my laptop with a shoestring budget and a fertile
imagination.
I began working in the Tech
Industry back in early 1983, doing co-op
marketing for the sole Epson distributor in Southern
California. Let’s just say it was a hot job at a
busy time. I’ve held positions of responsibility
for a range of businesses, from some of the biggest software giants on
the planet to some of the quirkiest start-ups you can think
of. I've also had a successful career as an audio producer,
engineer and sound designer - hence my love of the podcast.
In recent years I’ve been a consultant for the motivational
speaking industry, an executive in a couple of start ups,
and a small
business consultant.
It’s been a great ride, and I’ve loved every
grueling minute.
So a few years back when I got involved with a bickersome trio of
would-be
software execs who couldn’t launch their way out a paper bag,
one night I sat with my chin in my hand, fiddling with my keyboard and
asking the Great Question that changed my life forever. How
come I’m the only one getting any work done around here?
I
must admit that my work ethic is legion. But these guys were routinely
undoing everything - I mean, everything
- we accomplished, and then they wondered why we
didn't have any revenue. It was like a bad joke without a punchline.
More
to the point, I then asked my blank computer monitor, why should I
share the potential profits of a
start-up company with these fellas who can’t even agree on
where to meet for lunch?
I knew then it was over - for the company and for my involvement with
other people's ventures. Whatever the fate of that business, I
knew I had to strike out on my own. I wish everyone in this
industry the best of luck.
It’s really tough - and mind you, I say that having worked
successfully in the software industry and Top 40
music. But my experience with that start-up enterprise
reassured me of two things: 1)
I made the right
choice to get out on my own; 2)
It’s the folks who do the
work who are destined to survive, and even thrive online.
Since
that time, I've launched
more than a hundred sites, blogs and lenses. Some of them
have done pretty well. I've gotten a handful of sites
to the top of the search engine rankings, hitting No. 1 on Google
several times on competitive keywords. It's really a rush,
and it can be a lot of work.
From
a business sense, I didn’t have to start this
website. Sure, it's a path to revenue
– but there are other ways of doing that, other niches and
other ways to be of service. As you get to know me you'll
find that I joke around a lot,
but I take the concept of Public Service very seriously. The only reason to be in business
is to bring value to the marketplace. All remuneration -
that is, income
- stems from this one key factor. I
want
you to really
get that - to know that I'm coming from a place of integrity. It's not
just a word to me; it is
me.
Now,
I've seen a real need in the online community for a place that people
can go where they know they
can trust the information they're getting
and the person whose delivering it to them. People need to get value -
real value - for the money they spend online. You and I have seen what
the marketplace looks like - it's full of ad pollution, hype, and
inflated prices for products of questionable value and sometimes shady
ethics. I believe that people who cling to these methods will soon find
themselves out of business. The Internet is changing, and I foresee a
real backlash against these tactics. There's an emerging trend in
eCommerce, a movement toward over-delivering on product,
going the extra mile for customers, and providing service with
integrity. It's early yet, and I want to be a part of that movement. In
fact, I
mean to give it a BIG PUSH!
The
eCommerce industry is really only about 15 years old – so
young. Compare that to fields like law, medicine, publishing,
any of the trades, or even something as young as aeronautics or media.
Our opportunity is far from over. In fact, it’s
just beginning, and I see us as pioneers on a new frontier.
I started eCommerceGal.com
because making money in eCommerce is
hard. Really
hard. It can also be lonely. But it's worth doing! The
rewards of
independence, challenge and service are rich and ready for the seeker.
So I started this site for the entrepreneur,
for the Small Business owner, for the single parent, and for the
employee looking to break
free from the daily grind.
I
started this site for you
– to share with you the benefit of my experience
– my
unvarnished ups and downs, to give you a safe harbor when you
don’t know whom to trust, and to encourage you to keep at it.
The money does come. Just remember that there's more to it than money.
eCommerce provides us with a way to make a living by pursuing our
passions, and a way to make a life by helping other people.
Your business needs to bring
value to the marketplace. All
revenue flows from this one concept. If
you can do that - and do it intelligently - your path is made. I'm here
to help you realize your potential. I want to help you turn today's
dreams into tomorrow's results. It's not just that I believe you can.
It's that I know
you can.
To
your success!
Liv Montgomery
The eCommerce
Gal
Seattle,
Washington
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