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Writing
articles and submitting them to article directory web sites
should be project numero uno for you in an attempt to build valuable
back links to your web site. I think that most of us would agree that
traffic to your site is critical, as it determines the success or
failure of your site.
After
all, what is the use in spending all your
time and resources building a web site to settle for second best when
it comes to traffic? Writing 500 to 1000 word articles is where the
real work in promoting your web site come in to play.
Many webmasters have made it a science to simply rehash what is already
available on the web. There are very few original thoughts going around
the web today when it comes to site promotion. Link campaigns, article
campaigns, blogging, etc. are all ways to get your site name and link
in front of people. If our site has something important to sell, then
the key is getting as many people to visit as possible.
Your
teaser
articles that circulate on the web will achieve the same result as a
killer news headline or advertising campaign. This has been proven
thousands of times already. They will lure the reader into reading the
rest of your article including the all-important resource box, which
contains a link to your site. When the reader clicks to your site, this
is the first step to a sale. A well-written and relevant article will
achieve its purpose over time, but there is a sense of urgency to begin
writing articles today in order to achieve any level of success with
your online business.
Well-written articles will quickly get picked up by other webmasters or
newsletter owners that will graciously publish your work withing their
article directory or ezine. On an important note, in order for your
articles to have their desired effect, you need to integrate keywords
into your articles that are relevant to your site. This will provide
more reference weight in the search engine algorithms, such as Google,
Yahoo and MSN.
Many
webmasters and authors seemingly disregard this
when putting together articles and they wonder why their site traffic
does not increase on the level of their expectations. Having a link in
your resource box at the end of your article simply isn't good enought
anymore. Remembering this will help you stay on topic and write
purposefully.
Here is something else to keep in mind. When explaining idea or concept
in your articles, you need to write it so that a 9 year old could read
it and understand it. This holds true unless your purpose is to write a
technical article for a niche market. For the most part, you want to
make sure to keep your paragraphs short and direct and your language
understandable.
Also,
write as if you where writing to one person
instead of many and feel free to spice up your articles up with a quote
or a funny remark. With search engines using the links in your articles
as one-way links to your web site, please remember to use different
keywords every so often to avoid a form of search engine spam. This
refers to using to many of the same keywords throughout the text of
your article. I always try to target three to four keywords within each
article of, say, 600 to 1000 words.
One idea you might consider is using an article writing software
package. These are valuable in that they will put text in front of you
from which you can use and get some tremendous ideas. If you are not
particularly prolific with your thoughts, or the pen for that matter,
they can help you along as you are getting started submitting your
articles to article directories. There are many of them out there
floating around. Spending 50 bucks on a package pales in comparison to
the amount of time you have already spent on your site. Right? But I
digress...
So there you have it! For those of you who have been wanting to know
why your traffic is down, or simply not what you are expecting, take
some time to write a couple of articles each week and submit them to
article directory web sites. It only takes a minute to register with
them and the results, at times, can be overwhelming.
Remember,
your
articles do not need to be flashy or brilliant. They just need to
contain proper English with no spelling or grammatical mistakes, using
the keywords you have chosen for your topic that are pertinent to the
content of your site page. Good luck and please let me know if you have
any questions, and by all means, visit our article directory website.
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Handy Guides: eCommerce
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