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Blogs and RSS feeds are great marketing tools! Now, if you're like me,
you're probably scratching your head and saying, "Wonderful, but what
in the world is a blog, and what the heck does an RSS feed?" Let's make
it quick and simple.
A blog is basically a journal or diary that is
kept online. It changes every day as you add new content.
An RSS feed
is a little more involved. RSS (usually referred to as Really Simple
Syndication) is a means to publish regular updates to web content. The
content itself is known as the feed.
In other words, RSS feeds are a
great way to get information that changes often (for example blogs or
even news headlines) out on the web to an amazingly large audience. Now
to answer the question, why should you use blogs and RSS feeds?
Numbers, numbers, numbers!
Let's think about it. When more people view
your site, you will make more sales - obviously. Of course, the trick
is to get them to your site. While you sit there reading this article,
there are search engines silently exploring cyberspace for new or
updated web content.
Aha! When you update your blog and use RSS feeds,
your new information will be noticed by these tireless search engines
and published across the World Wide Web. Hey, it's free advertising,
right?
Let's take the example of my apocryphal friend Anita. Anita was excited! She finally had her own website and an ebook on the
market. Her enthusiasm was a source of amusement to her friends and
family. Every lull in a conversation was an opening for Anita to
discuss her new enterprise. Though Anita netted a lot of good natured
eye-rolling and teasing, she knew they were all proud of her. It wasn't
long before Anita's enthusiasm began to wane. After all, what good was
an ebook if nobody bought it? She'd tried buying email lists and
sending advertisements out, but it didn't seem to earn any profit.
Why?
Spam filters, like virtual pac-men, were gobbling up the emails that
Anita sent. In reality very few were ever even opened.
Have you, like Anita, been frustrated at the lack of web traffic your
site receives?
Follow the example of hugely successful sites like
Yahoo!, CNET, ABC News,and Amazon. Get on the RSS feed band wagon and
share in the success. Join the masses of bloggers who are posting
personal and professional blogs. Write your way to success. Don't be
left behind with an empty bank account, when you could be enjoying huge
profits!
If this sounds too easy for such an intricately technological subject,
that's because there are people who have done the hard work for you. In
fact, blogging and RSS feeds have been made simple for even the most
technologically challenged.
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Handy Guides: eCommerce
Gal Recommends...
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Here are
products and guides I personally recommend for building your online
business. There isn't a guide or tool recommended on my site that I
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Check out my latest product recommendations.
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Internet
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Read on...
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If
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