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Do you need more traffic to your web site, and more sales? If you do,
then you need to consider an often neglected side of web site promotion
which is called forum marketing.
Most web sites make use of forums to provide the element of response
from user to owner and vice versa.
These forums take many forms, and
include the standard forums, discussion boards, bulletin boards and
currently blogs where the visitors to the web site can leave their
comments on the site.
Marketing has always revolved around relationships. The basic element
of relationship from the aspect of online marketing is to weave an
element of trust between the potential purchaser and the vendor or web
site owner.
Once there is this element of trust, even the tiniest bond
that has been sown between the potential buyer and seller, it becomes
easier for the potential buyer to take a further step to buy the
product. That is why many marketers are establishing forum boards and
blogs to interact with clients and to provide support and to answer
queries.
These forum boards provide a fertile ground for you to test out forum
marketing for your products.
You need to compile a list of the discussion boards and blogs that are
related to your product or service line that you are going to market.
Then on a daily basis, visit these forums to read their postings.
These
forums are the best sites where newbies to internet marketing would
congregate to seek free resources, or request information or advice
from more experienced forumers. When you see a post where you can
respond, make a brief informative post, and more importantly make sure
you leave a reference to your web site in your signature line. This
confers on you two advantages.
First, you gain a backlink to your
site when you leave your website address in a much visited forum, and
secondly, forumers who read your post will tend to visit your web site
by following the link in your post.
Some internet marketers channel all their visitors to a squeeze page
and not to a sales website directly. This squeeze page is a sign up
page where you get the email address of the visitor in return for a
free download of a ebook or report or software.
By using this squeeze
page, you gain targeted leads. Statistics show a potential buyer would
need to be exposed at least 3 to 5 times before he becomes interested
to take the next step to purchase anything from you. By getting his
email, you can email him on a regular schedule or use an autoresponder
to channel your marketing message across.
The most important part of forum marketing is to identify a group of
marketing forums and blogs related to your product or services that you
are selling, from which you can then engage in and establish relationships.
Once you have the list
of forums and discussion boards, it becomes a daily affair to spend
enough time to visit these forums and to post to them. Beware though,
forum reading can be addictive, and you can be spending a whole lot of
time on reading and posting to forums. Track your leads, and as you
continue to do your forum posting daily, you will see a steady increase
in your web site traffic and your sales.
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Handy Guides: eCommerce
Gal Recommends...
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Here are
products and guides I personally recommend for building your online
business. There isn't a guide or tool recommended on my site that I
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people as possible.
Check out my latest product recommendations.
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