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Setting up your ecommerce site was no simple process, but in creating a
successful ecommerce business, setting up the site is only the first
step.
Promoting your ecommerce site is what will determine whether or
not you make a profit. How you promote your ecommerce site will
determine how much profit you will make the first month, the first
year, and for the life of the business.
First things first: the reason you have an ecommerce site is to bring value to the marketplace - to serve people by selling them
your products. Each page that lists a product needs to have words to
offer the consumer as much information as possible about the product
that you have to offer.
Because your pictures don't have the benefit of
touch and three dimensional site, your pictures need to offer as many
angles as possible, including close-ups and labels if applicable. In
this way, your customer can feel confident that he or she is going to
get exactly what they want.
Search engines, however, can't see pictures. The only way that search
engine spiders will pick up your site when a customer searches a key
phrase that relates to your product is if you have text that relates to
that product on the page. Include it in the title bar for the page, in
the header and throughout the descriptive text. Use variations of the
words within the product name as well as words that are related. In
this way, the search engine will recognize your page as a legitimate
landing site for the consumer.
Don't get too carried away with the text, however.
Keep the word count
between 250 words and 750 words. Too little and there isn't enough
information to convince the search engines or the consumer that you are
the expert you claim to be. Too much and the consumer gets bored or
overwhelmed and clicks through without reading anything.
Once you have your ecommerce site set up, properly filled up with
informative text and pictures, submit your URL to main directories like
Dmoz and Yahoo.
Directories are great places for consumers to get
focused results for their key phrase searches. Finding your site here
lends it credibility that search engines don't offer.
In the same way, niche directories offer the same authority to your
site and then some. Because your site must pass an acceptance process,
to be included in their directory means something in the business
world.
Only sites that are qualified and related to the particular
niche of the directory are included. If your ecommerce site is among
them, you're guaranteed a much higher percentage of traffic that will
not only come to your site but are more likely to stay, purchase, and
return often.
Your next step in promoting your ecommerce site is something like
advertising. Get your name, your brand, and your URL everywhere that
matters.
That means posting your expert industry related advice on
forums that consumers interested in your product area are likely to
roam. For blogs in your sphere of influence, that goes double. Blogs,
especially, are gaining popularity by the day and have the added
feature of RSS feeds which allow its regulars to subscribe to an alert
system which lets them know every time a new post (i.e. your new post)
goes up.
Next, offer to post the link to a complementary business on your site
in exchange for them posting yours. In this way, you both gain the
coveted link back that search engines use as part of their formula for
calculating your page rank. Your expertise can also get link backs with
the even more highly coveted one way link back when you write articles
and include your URL in your bio box at the bottom.
Submit these
articles to free article directories where they can get picked up by
bloggers and newsletter editors in your industry. Finally, you can
implement these ideas and watch your traffic numbers rise and your
profits soar within weeks.
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Handy Guides: eCommerce
Gal Recommends...
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Here are
products and guides I personally recommend for building your online
business. There isn't a guide or tool recommended on my site that I
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people as possible.
Check out my latest product recommendations.
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