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Consumers and businesses agree that security remains a primary concern
in the development of e-commerce. Identity theft, stolen credit card
information, credit card fraud, hackers are among the most common
threats. The dangers are real. As your online business matures, you
have to make a real effort to secure your web presence.
Failure to secure your web presence can result in a variety of
complications such as financial loss, loss of customers, damage to your
credibility, and data loss. Worst of all, it can potentially cost you
your business. You have many options to build a secure online business.
In the past few years, the number of security related services have
grown exponentially. Arming your business with hardware and software is
less expensive than you think. The challenge is to stay one step ahead
of the bad guys.
Hackers, frauds, and other criminals are constantly searching for the
weakest link. Keep in mind that you are not only protecting your
business, but your customers. It is common for customers to arrive to
websites with their computers already compromised. Your job is to
ensure that the shopping experience is safe.
Fortune 500 corporations are frequently reporting security breaches.
While it is alarming to read about security violations, many security
breaches are never reported. The larger your business the more someone
has to gain from breaking into your system. Small companies are just as
vulnerable to break in, denial of service attacks, social engineering,
and more.
As a business owner you should concentrate on preventative measures as
opposed to reactive measures. It may take you days or months to realize
your system has been compromised. The resulting damage could have
devastating effects on you and your customers. Damaging, sharing,
selling user information is a real security threat.
Equally important to providing a secure shopping experience is
communicating it to your customers. If your customers don’t trust
your site, all the security in the world won’t close the sale for
you. Explain it load and clear throughout your website the measures you
took to create a secure environment. Explain what industry standards
you use to help keep their information secure.
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Handy Guides: eCommerce
Gal Recommends...
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Here are
products and guides I personally recommend for building your online
business. There isn't a guide or tool recommended on my site that I
haven't personally used and found to be helpful. My philosophy
is to bring quality, affordability and value to as many
people as possible.
Check out my latest product recommendations.
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