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Companies
large and small are constantly seeking creative, high return
strategies to increase visibility on the Internet. The quest for a high
ranking position seems to be a never ending process.
With
most people
there seems to be an endless search for the one answer on how to drive
traffic to their website and turn those visitors into buyers.
There
are
countless methods to increase your visibility and revenues. Some are
tremendously effective while others are a complete waste of time and
money.
Some
require an extremely high financial investment while others
require no money, just an investment of time. The goal of any company
is to convert website visitors into buyers. Before you can do this, you
must create a value for them. The first method starts with becoming a
resource before you are a vendor.
This
means creating credibility with
your potential buyers before you ever ask for the sale. Hands down, one
of the best ways to accomplish this is by offering something of high
perceived value at no cost to visitors from your website.
This
could be
a white paper, a content driven report, a how-to MP3 file, or an
invitation to sign up for a seminar or business briefing. In order to
access the information or sign up for the seminar, have your visitors
leave their contact information. It can be simply a name and email
address or full contact information. The visitor will receive your free
product and you will have gained a new contact.
The
question then
becomes, “How do I drive qualified visitors to my
site?”
It’s great to offer something from your site, but as with
anything, you must know how to market your site to potential buyers.
One of the most cost-effective strategies to drive qualified traffic to
your site(s) is through article writing and distribution to forums,
discussion groups and Ezines that are specific to your market.
The
articles must be content driven, not a blatant sales piece. With most
online resources you can add what is referred to as a
“resource
box” at the end of the article. A resource box contains 2
–
4 sentences about you with a link back to your site. A second effective
method to drive traffic to websites is with solo ads in specific
locations.
Rather
than trying to sell something in the solo ad, offer
your free resources by giving a description of the item with a link
back to where they can download or register. Solo ads are very
cost-effective and work well when placed in the right publications and
sites. Again, it is based on knowing your market rather than randomly
placing an ad and hoping for a result.
A
third effective method in
generating site traffic is to participate in Joint Venture (JV)
Campaigns. In JV Campaigns, one person sells a product and dozens of
other people offer a valuable bonus product with the purchase.
Basically, a bonus eProduct is offered as an incentive to buy another
eProduct, book, product or service.
With
this type of campaign each JV
Partner agrees to send a message to their readers about the campaign.
In order to have access to the bonus product, customers visit a landing
page where there is a description of the bonus as well as a place to
leave a name and email address in order to get the bonus.
The
cost is
minimal and yet the market reach is incredible, often exceeding
millions. Only participate in JV campaigns with people who are
reputable and their product fits with your market or message.
Regardless of which strategy you use to gain opt-in subscribers you
must make sure your backend marketing systems are in place.
Many
businesses fail to utilize the power of Internet marketing to the
fullest potential because they have no backend marketing systems. To
not do this is a waste of time, money and energy. By keeping in touch
with current and potential customers you build trust and name
recognition. You will be recognized as a resource before you are a
vendor, putting you miles ahead of the competition.
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Handy Guides: eCommerce
Gal Recommends...
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Here
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Check out my latest product recommendations.
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